Tim Halloran has built and directed some of the world’s largest brands. With over 20 years of strategic consumer brand management, insights, and new product development experience, he speaks extensively to business professionals on ways to improve the relationships between their brands and consumers.
Mr. Halloran is President of Atlanta’s Brand Illumination and has provided guidance to top marketing companies, including Coca-Cola, Home Depot, Kraft Foods, Glaceau (vitaminwater/ smartwater), Georgia Pacific (Consumer Package Group), Vita Coco, Sprout Organic Baby Food, the NBA, Intercontinental Hotels Group, Chico’s/White House Black Market, Atlanta’s Fox Theatre, Simon Malls, and Turner Broadcasting. Prior to consulting, Tim spent 10 years in the Coca-Cola brand management organization, leading multiple beverage brands and marketing innovations. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, development of Coke's first Internet marketing initiative with his work on Cherry Coke, and the overhaul of Coca-Cola's U.S. tea strategy, including the creation of Gold Peak Tea. Tim has been featured as a brand expert on numerous radio, television, and newspaper outlets. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University.
Tim also serves as an adjunct faculty member of Marketing at both Emory University’s Goizueta Business School and Mercer University’s Stetson School of Business where he teaches in the BBA, MBA, Evening MBA, and Executive MBA programs.
Tim lives in Atlanta with his wife and 3 children where he enjoys coaching his kids little league baseball and softball teams and rooting on the Braves.
