TRANSFORM customer LOYALTY with

Romance

Get consumers to fall in love, and stay in love, with your brand

TRANSFORM customer LOYALTY with

ROMANCE

Get consumers to fall in love, and stay in love, with your brand

BRANDING IS

science and emotion, creativity and strategy

DO YOU NEED HELP WITH -

  • Strategic Brand Development?
  • Market Positioning & Insights?
  • Consistent Brand Growth?

BRANDING IS

creativity and strategy; science and emotion

DO YOU NEED HELP WITH -

  • Strategic Brand Development?
  • Marketing Positioning and Insights?
  • Consistent Brand Growth?

Brand

CONSULTING

Is your brand

broken-hearted?

How do you get consumers to become emotionally attached to your product?

Are you you?

KNOW THYSELF.
Are you who your customers think you are? Before you can understand others, you have to understand yourself.

Who's Your type?

As in our own relationships, we have to understand who is our brand’s type - the type of individual who is most attracted to us.

animal magnetism

Identify those hidden physical and emotional needs of the consumers most likely to fall in love with your brand.

stale or fresh?

How do you keep your brand's romance from getting stale? The same effort it takes to get them is what is takes to keep them.

Help! My relationship is in a rut!

Helping Brands Escape Relationship Doldrums –

Let’s face it, in our own relationships, we get into ruts. We get in routines, we lose the excitement, and we become complacent. Is it any wonder that this also happen in our brands’ relationships with consumers? With numerous examples from some of the best in class examples of brands that have reignited their consumer relationships, Tim Halloran helps you find the spark to rekindle the romance between consumer and brand.

A FEW BRANDS THAT HAVE TRUSTED THEIR ROMANCE TO US

Brand

speaking

Learn from Tim

“The Brand Guy,” accomplished brand marketer, business school teacher, and sought after brand consultant whose fascinating experiences result in entertaining stories that help audiences and clients understand how the principles of brand management can apply to their own lives, organizations, and business ventures.
Tim is available to address your organization on many brand/marketing focused topics including:

Romancing the Brand

As marketers, we act as surrogates that enable a relationship to manifest between our brands and our customers.

Starting a new consumer romance

How do we really go about finding out what people want? To romance a consumer, we have to know our type.

ESCAPE RELATIONSHIP DOLDRUMS

Let’s face it, in our own relationships, we get into ruts. We get in routines, we lose the excitement, and we become complacent.

Romancing your  Brand

Brands come in all shapes and sizes, including you. How you manage your personal brand ultimately helps in dictating your success in various facets of your life.
Tim is available to address your organization on many brand/marketing focused topics including

Romancing the Brand

As marketers, we act as surrogates that enable a relationship to manifest between our brands and our customers.

Starting a new consumer romance

How do we really go about finding out what people want? To romance a consumer, we have to know our type.

ESCAPE RELATIONSHIP DOLDRUMS

Let’s face it, in our own relationships, we get into ruts. We get in routines, we lose the excitement, and we become complacent.

Romancing your  Brand

Brands come in all shapes and sizes, including you. How you manage your personal brand ultimately helps in dictating your success in various facets of your life.

We change customer relationships with your brand

Our proprietary process provides consumer insights grounded in brand strategy and enables brands to evolve their marketing activities to focus on their consumer relationships.

Brand

Book

How Brands Create Strong, Intimate Relationships With Consumers

START, GROW, MAINTAIN, AND TROUBLE-SHOOT A SUCCESSFUL RELATIONSHIP
It's the must-have guide for convincing consumers to fall in love with your brand. Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Tim Halloran shares an arsenal of classic and emerging tools.

Meet Tim

Tim Halloran has built and directed some of the world’s largest brands. With over 20 years of strategic consumer brand management, insights, and new product development experience, he speaks extensively to business professionals on ways to improve the relationships between their brands and consumers.

Mr. Halloran is President of Atlanta’s Brand Illumination and has provided guidance to top marketing companies, including Coca-Cola, Home Depot, Kraft Foods, Glaceau (vitaminwater/ smartwater), Georgia Pacific (Consumer Package Group), Vita Coco, Sprout Organic Baby Food, the NBA, Intercontinental Hotels Group, Chico’s/White House Black Market, Atlanta’s Fox Theatre, Simon Malls, and Turner Broadcasting. Prior to consulting, Tim spent 10 years in the Coca-Cola brand management organization, leading multiple beverage brands and marketing innovations. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, development of Coke's first Internet marketing initiative with his work on Cherry Coke, and the overhaul of Coca-Cola's U.S. tea strategy, including the creation of Gold Peak Tea. Tim has been featured as a brand expert on numerous radio, television, and newspaper outlets. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University.

Tim also serves as an adjunct faculty member of Marketing at both Emory University’s Goizueta Business School and Mercer University’s Stetson School of Business where he teaches in the BBA, MBA, Evening MBA, and Executive MBA programs.

Tim lives in Atlanta with his wife and 3 children where he enjoys coaching his kids little league baseball and softball teams and rooting on the Braves.

Contact us!

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CONTACT US

Brand Illumination
3522 Ashford Dunwoody Rd #172
Atlanta, Georgia 30319
404-218-4117
tim@brandillumination.com
FIND YOUR BRAND'S TRUE LOVE

Your brand deserves more than just attention - it deserves devotion. Our branding strategy helps businesses spark meaningful connections with their audience, creating loyalty, trust, and passion. Let’s craft a story that transforms your brand into an unforgettable love affair.
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