Our philosophy is simple. With our proprietary process, we provide consumer insights grounded in brand strategy to enable brands to evolve their marketing activities with a focus on their consumer relationships.
Start, grow, maintain, and trouble-shoot a successful relationship. Drawing on exclusive, in-depth interviews with some of the world's most iconic brands, we share our arsenal of classic and emerging tools to marketers.
Tim's fascinating experiences result in entertaining stories that help audiences and clients understand how the principles of brand management can apply to their own lives, organizations, and business ventures.
Tim Halloran has built and directed some of the world’s largest brands. With over 20 years of strategic consumer brand management, he speaks to business professionals on ways to improve the relationships between their brands and consumers.
Helping Brands Escape Relationship Doldrums –
Let’s face it, in our own relationships, we get into ruts. We get in routines, we lose the excitement, and we become complacent. Is it any wonder that this also happen in our brands’ relationships with consumers? With numerous examples from some of the best in class examples of brands that have reignited their consumer relationships, Tim Halloran helps you find the spark to rekindle the romance between consumer and brand.
How do you get your consumers to become emotionally attached to your product?
How often have you heard that before you can understand others, you have to understand yourself? To really know what you want in a relationship, you have to know yourself. We will conduct a deep dive into the history and existing state of your brand’s current romance with consumers and your organization’s commitment to cultivating it.
Just like in our own relationships, we have to understand who is our brand’s type – the type of individual who is most attracted to us and represents our best chance at making a “connection.” Our insights team will help you gain deep knowledge about “your type.” We start to segment your consumer base, but in an innovative way.
Like genuine human relationships, the strongest brands and consumers connect emotionally. Yet customers may not even be aware of their own purchase motivations. We identify those hidden physical and emotional needs of the consumers most likely to fall in love with your brand and then work to the position your brand.
The key to a successful relationship is creating news to keep the romance “fresh.” By integrating our associates, out-of-the-box thinkers, and existing brand consumers into the process, we create a proprietary innovation process that delivers new ideas that offer the best chance of success. We apply this same philosophy to launching new brands.
Successful relationships take ongoing commitment. We don’t just “get the girl (or boy)” and ignore them. Similarly, we have to manage our consumer relationships. With larger organizational complexities, more companies have more brand relationships with more consumers across more geographies.
The must-have guide for convincing consumers to fall in love with your brand
START, GROW, MAINTAIN, AND TROUBLE-SHOOT A SUCCESSFUL RELATIONSHIP
Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Tim Halloran shares an arsenal of classic and emerging tools
“Whether you are starting a new business or working on an established brand, Romancing the Brand reveals many critical steps for success. Tim Halloran explores the valued secrets to engaging in an ongoing, compassionate relationship with your consumer. Great read, great insight, great book!”
“We live in an era of huge changes in marketing and consumer behavior, but Romancing the Brand is a reminder that passion is timeless. Brands can be successful in the long run by cultivating deep, lasting relationships with customers.”
“I loved Romancing the Brand. Tim Halloran shows how the ultimate in brand equity—a close, personal brand relationship—can be created, with detailed behind-the-scenes stories of brands that have pulled it off.”
“Nobody knows the business of brands better than Tim Halloran. His easy-to-grasp ideas get results.”
“Romancing the Brand provides a new and compelling lens with which to view the work necessary to keep a brand fresh and exciting. We have been able to apply many of the concepts immediately to strengthen our Popeyes Brand.”
“Romancing the Brand is an entertaining book that taps into a fundamental principle that every marketer should embrace: brands and consumers engage in a relationship. Truly world-class brands are able to grow and evolve a ‘romance,’ and that is when the magic happens.”
“A great book with insightful stories about how marketing managers develop romantic, deep, and personal relationships between the brand and the consumer.”
“Romancing the Brand shows that a brand's strength, and ultimately its ability to generate significant talk value, lies in creating a meaningful consumer experience. Aided by entertaining stories about brands that have created ‘love affairs’ with the consumer, Romancing the Brand is an essential guide for marketers that are looking to strengthen their consumer relationships.”
“Emotional, educational, and effective, Romancing the Brand captures the timeless fundamentals of marketing, using contemporary examples and a framework one can relate to in a primal way. Tim Halloran shares insights that up-and-coming marketers, as well as global executives at the top of their game, will find valuable.”
Mobirise gives you the freedom to develop as many websites as you like given the fact that it is a desktop app.
Tim is available to address your organization on many brand/marketing focused topics including:
As marketers, we act as surrogates that enable a relationship to manifest between our brands and our customers. This is how we provide value to both our customers and our brands. The most successful brands not only have strong, intimate relationships with their consumers, but work diligently to cultivate, manage, and grow those relationships in significant ways. Using real world examples, entertaining stories, and best in class case studies, Tim Halloran teaches your organization how to get consumers to fall in love with your brands.
How do we really go about finding out what people want? To romance a consumer, we have to know our type.We have to discover the individual that will love what we are offering. In other words, we have to understand the consumer so well, that we offer them something they perceive is essential to their lives. Using real life examples, Tim Halloran helps you discover what truly makes your consumer tick, and ultimately helps you find those people that are most interested in engaging in a romance.
Let’s face it, in our own relationships, we get into ruts. We get in routines, we lose the excitement, and we become complacent. Is it any wonder that this also happen in our brands’ relationships with consumers? With numerous examples from some of the best in class examples of brands that have reignited their consumer relationships, Tim Halloran helps you find the spark to rekindle the romance between consumer and brand.
Brands come in all shapes and sizes, including you. How you manage your personal brand ultimately helps in dictating your success in various facets of your life, especially your career. With 20 + years in brand management, Tim Halloran shares how techniques used to build brand’s relationships with consumers can be applied to your own personal brand.
Tim Halloran has built and directed some of the world’s largest brands. With over 20 years of strategic consumer brand management, insights, and new product development experience, he speaks extensively to business professionals on ways to improve the relationships between their brands and consumers.
Mr. Halloran is President of Atlanta’s Brand Illumination and has provided guidance to top marketing companies, including Coca-Cola, Home Depot, Kraft Foods, Glaceau (vitaminwater/ smartwater), Georgia Pacific (Consumer Package Group), Vita Coco, Sprout Organic Baby Food, the NBA, Intercontinental Hotels Group, Chico’s/White House Black Market, Atlanta’s Fox Theatre, Simon Malls, and Turner Broadcasting. Prior to consulting, Tim spent 10 years in the Coca-Cola brand management organization, leading multiple beverage brands and marketing innovations. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, development of Coke's first Internet marketing initiative with his work on Cherry Coke, and the overhaul of Coca-Cola's U.S. tea strategy, including the creation of Gold Peak Tea. Tim has been featured as a brand expert on numerous radio, television, and newspaper outlets. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University.
Tim also serves as an adjunct faculty member of Marketing at both Emory University’s Goizueta Business School and Mercer University’s Stetson School of Business where he teaches in the BBA, MBA, Evening MBA, and Executive MBA programs.
Tim lives in Atlanta with his wife and 3 children where he enjoys coaching his kids little league baseball and softball teams and rooting on the Braves.
ADDRESS
3522 Ashford Dunwoody Rd #172
Atlanta, Georgia 30319
CONTACTS
Email: tim@brandillumination.com
Phone: 404-218-4117
BUY THE BOOK